More Consumers Downloading Cell Phone Games
Posted by jgaudiosi :: Mobile Gaming
More consumers are beginning to buy and download videogames for their cell phones, according to Telephia. Nearly 13.5 million mobile subscribers downloaded a game in the second quarter of 2006, representing average monthly revenues of $46.9 million for the quarter. Telephia reports that since Q3 2005, the number of subscribers who downloaded mobile games from the operator portal has increased by 15 percent. During that same time period revenues jumped 63 percent.
"Tetris" remains the most downloaded game in the U.S., which makes EA's decision to by JAMDAT, owner of the license, a smart one. "Tetris" represented a 5.1 percent share of all games downloaded for the second quarter. Namco’s "Pac-Man" came in second place with a three percent share, while EA Mobile’s "Bejeweled" game was a close third with 2.8 percent of the total revenue share. Another Namco title, "Ms. Pac-Man;" drove 2.3 percent of total revenues, while "World Poker Tour—Texas Hold ‘Em" by Hands-On Mobile secured a 2.2 percent share.
Overall, EA Mobile drove more than 29 percent of total publisher revenues for Q2 2006, with Namco and Hands-On Mobile following with an 8.4 and 8.2 percent share, respectively. Glu Mobile drove 7.4 percent of all revenue and Gameloft secured a 7.1 percent share.
“In less than a year, average monthly mobile game revenues have increased by nearly two-thirds, from $28.7 to $46.9 million during the most recent quarter,” said Kanishka Agarwal, Vice President of New Products, Telephia. “Backed by an increasingly growing audience, both big gaming brands and new upstarts have taken a slice of that revenue pie.”
The most popular games remain the most accessible. While new 3D capabilities are opening up new opportunities for cell phone games, it's the simple 2D puzzle, arcade and card games that continue to entice the most consumers to spend money on a game download.