Game Terix Explores Cross-Console Trends

Posted by jgaudiosi :: Industry Trends

BoyscomScore Media Metrix released the second quarter results of Game Metrix, a quarterly syndicated study analyzing gamers' cross-platform behaviors and attitudes.  Contrary to popular belief that gamers are primarily teenage boys, results of the study indicate that video games have much broader appeal.  On average, gamers are 41 years of age with an average annual income of $55,000.  Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at home.

When asked about their primary reason for purchasing their last game, the two most prevalent responses among gamers centered on previous gaming experiences, regardless of gaming device used.  More then one-quarter of those using each type of device stated that they purchased their last game because they had played it before and enjoyed the experience.  Game sequels also drove gamers to purchase their last game. The next most popular responses included "I heard good things about it" and "A friend recommended it," indicating the importance of word-of-mouth recommendations in influencing purchase behavior.

The study combines the passive observation of online behavior, including visitation to online gaming and gaming information sites, with the results of a survey of 800 respondents who provided their attitudes regarding gaming and other usage information.

These types of numbers will grow exponentially as Nintendo released Wii and that system grows the gaming audience as Nintendo DS has. Also, the continued lowering of price points for PlayStation 2 will introduce that system to a broader audience. More female gamers will join the party, and they won't just be playing casual games. More older gamers will continue to play, as they pass the time with interactive entertainment rather than traditional linear media.

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