I-Play Taps Fox Exec

Posted by jgaudiosi :: Company News-M&A

24_2 I-Play Mobile, the creator of videogames based on Hollywood licensed like "24," "The Fast and the Furious," and "Goodfellas," has hired  Leighton Webb as senior vice president of content strategy and licensing for the company's global business. Webb will drive the company's overall content strategy in the licensing and publishing business. Webb comes to I-Play from Fox Mobile Entertainment, where he was vice president of international wireless and oversaw the European publisher and operator relationships. Webb previously served as executive director and general manager at America Online, where he headed up AOL Games. He set up the strategic relationship with Electronic Arts during his tenrure. His videogame roots date back to Ubisoft, where he held management positions in product development and marketing in both the San Francisco and Paris offices.

“Leighton is a proven, knowledgeable and well respected player in the industry and we’re extremely pleased to have him on board," said David Gosen, CEO of I-play. "This is a real coup for I-play and as we embark on our next phase of growth, having someone like Leighton on board will provide a further boost to our content and licensing development plans. With over 15 years involvement at a managerial level in new media, entertainment and online gaming he is a vital new member of the senior management team bringing a wealth of credibility and invaluable experience to our business.”

Webb said that mobile continues to be one of the most exciting industries to be in right now and I’m impressed by I-play’s organic approach and focus on developing and delivering a mix of quality licensed titles, franchises and original IP.  The company has experienced significant revenue and profitability growth over recent years, has made a significant impact within the mobile gaming space in such a short space of time and I’m looking forward to continuing to build upon this achievement from a commercial and content perspective.

I expect I-Play to further extend its Hollywood movie and TV licenses. The publisher is already working on a second "24" game and has plans to bolster its relationship with Universal Pictures. That relationship has resulted in the best-selling Hollywood mobile licensed game franchise with "The Fast and the Furious."

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