New Broadband Game Company Bridges Media
Posted by jgaudiosi :: Hollywood & Video Games
Trion World Network, a new broadband company formed by videogame veterans, is poised to marry the best of traditional media and interactive entertainment through a series of broadband channels. Dr. Lars Buttler, former vice president of global online at Electronic Arts, and Jon Van Canegham, founder and former president of New World Computing (makers of the "Heroes" and "Might and Magic" franchises), have joined forces with the aid of Tier 1 Silicon Valley venture capital firms Doll Capital Management and Trinity Ventures.
According to these videogame veterans, Trion's mission is to revolutionize entertainment by combining the best of online, gaming and traditional media. By designing and developing powerful new technologies, new content, and new business philosophies, Trion is positioning itesleft to be a major player in the emerging global multi-billion dollar broadband entertainment market.
"With ubiquitous broadband, online means leisure; people express themselves in social networks and experience interactive entertainment and games in massively connected worlds," Dr. Lars Buttler, co-founder and CEO, Trion World Network, said. "We started Trion to leverage all the inherent capabilities of broadband, provide original entertainment, and define the future of media in the global broadband era."
"Broadband has created a new frontier in game development, similar to the first explosion of game development in the 1980's," Jon Van Caneghem, co-founder, president and chief creative officer, commented. "Designers are free to be creative and explore concepts and designs that were previously impossible or unheard of."
Trion has assembled a world-class team of gaming and online veterans with proven success and talent in business, original content development and technology and who have developed and shipped more than 100 original titles. The new company will create original games for online play, as well as work with traditional media companies to support its initiatives with video content. Trion's headquarters is just down the road from Electronic Arts in Redwood City, CA and the studio has a technology center in Austin, Texas.
Turner Broadcasting has had early success with its first broadband venture, GameTap, which offers classic arcade games for online play, as well as short videos. This new venture from Trion looks to be a far larger endeavor that will incorporate casual and hardcore online gaming content for a broad audience.