New Gaming Advocacy Group Formed
Posted by jgaudiosi :: Legal
The videogame industry has the Entertainment Software Association (ESA), now gamers have their own group, the Entertainment Consumers Association (ECA). The new web-based consumer organization aimed at gamers who want to rally behind their favorite pastime. The ECA is primed to serve the evolving needs of individuals who play videogames. This organization focuses its advocacy efforts on consumer rights, anti-games legislation, and a host of other public policy concerns in addition to providing substantial community and affinity benefits to its members. Founded by industry veteran Hal Halpin, the ECA is a 501(c)(4) non-profit membership organization established to give gamers the resource to stand up for their gaming rights while taking advantage of exclusive membership and affinity benefits.
aThe mission of the ECA is to give gaming consumers a voice and ensure that state and local politicians hear their concerns and appreciate their demographic power. The organization is designed to be an advocate for the interactive entertainment consumers who represent nearly fifty percent of the population, whose average age is 33, and spends $10 billion annually on gaming, yet are continually overlooked by politicians and the mainstream press. Gaming fans must make themselves heard, and the ECA gives them a vehicle to do so.
“The ECA was created to fill a void that needed to be paid attention to… arguably the most important group within the interactive entertainment industry, the consumers,” said ECA founder Hal Halpin. “These individuals are the life-blood to this multibillion dollar industry yet they have been unrepresented, until now, which is exciting for myself and the rest of the ECA team as we are the organization that now allows their voices to be heard.”
The ECA is also dedicated to providing substantial community and affinity benefits to its members. With membership, entertainment consumers can connect with like-minded gaming fans, stay on top of industry issues and events, explore career and educational opportunities in gaming, and voice their feedback on issues and products. As part of its member services, the ECA offers access to a number of key gaming resources through unique and exclusive partnerships and services including subscription discounts, savings on game purchases and rentals, access to industry events, and more.
Future potential offerings include research, a variety of education and information-related assets, career assistance and guidance, scholarships and financial aid, low-rate affinity credit cards, and even low-cost comprehensive individual health and life insurance for members. An annual membership cost will be $19.99.