New Game Studio Opens in Chicago
Posted by jgaudiosi :: Online Gaming
Chicago has a new videogame company, Seven Lights, which will develop PC and next generation console videogames that feature strategic gameplay with role-playing game character development, collectibility, customization, and virtual economies . Founded by videogame veterans Tim Harris, Mike McCarthy and Dave Shuck, the first game from the studio, which will both develop and publish games, is the early 2007 release "The Continuum."
The trio founded the company drawing from their experience in marketing, game development and operations. Tim and Mike, have history in creating immersive entertainment in their positions as co-founders of Publicis-owned Play, the first agency dedicated to helping marketers leverage the power of interactive games. Dave brings over 10 years of operational and marketing expertise transforming small businesses into large businesses in the public sector.
"We are truly creating the game we’ve always wanted to play," says Harris, co-founder and Chief Executive Officer. "By tailoring the gameplay experience through customizable character sets and a narrative that reflects player’s actions, we are providing the gamer a new sense of ownership and personal influence over their gaming experience."
Seven Lights products will appeal to both hardcore and casual gamers, as the company’s games will be completely scalable, allowing players to explore their favorite aspects of online entertainment in a personalized arena. Players will be able to direct the game’s fate through their performance, which also influences the storyline and new character sets. Players manage the development of their characters, as well as the evolution of their character collection through online trade, purchase and gameplay. The company will issue a constant stream of expansion packs and content, providing the gamer all-new characters, abilities, game modes and environments.
Seven Lights plans to support its games by delivering online and offline narrative and gameplay progressions. Online will include deep community-based web experiences and offline will include comic books, books, and digital video.