Warner Bros. Digs Deeper Into Gaming with SCi
Posted by jgaudiosi :: Hollywood & Video Games
Warner Bros. Entertainment will make an investment in SCi Entertainment Group the parent company of publishing label Eidos Interactive, representing 10.3 percent of the company’s enlarged share capital. Additionally, Warner Bros. Home Entertainment Group and SCi have entered into an agreement for licensing and distribution of games based on select Warner Bros. Entertainment properties. The investment, licensing and distribution agreements are all pending SCi shareholder approval.
A part of the Warner Bros. Home Entertainment Group, Warner Bros. Interactive Entertainment (WBIE) has granted the licenses to SCi for the comic book version of Batman, the Looney Tunes, select titles from the Hanna-Barbera catalog and television properties The OC, Loonatics Unleashed and Legion of Super Heroes.
In addition, Eidos and Warner Bros. Home Entertainment Group have entered into a primary distribution agreement under which Warner Bros. Home Entertainment Group will provide warehousing, logistics, merchandising and media buying services in the United States to Eidos. Eidos will continue to run, through its US publishing office, all other aspects of its US operations including manufacturing, sales, marketing and PR.
Eidos recently worked with WBIE on Justice League Heroes. This expansion of the relationship gives the company, best known for "Tomb Raider," a huge catalog of kids properties to enter that burgeoning market. Eidos has traditionally focused on older gamers.
"Investing in SCi further solidifies our commitment to the rapidly growing interactive and gaming space," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "This deal is consistent with our core strategy of delivering high quality entertainment based on some of the world’s best-loved brands for all formats and channels. We look forward to working with SCi to build games the fans of these brands will truly enjoy.”
Jane Cavanagh, Chief Executive of SCi, said, “These agreements represent a further step in SCi’s development as one of the world’s leading publishers of interactive entertainment. The licensed properties extend and strengthen our product portfolio through globally recognized titles such as Batman, Looney Tunes including brands such as Bugs Bunny and the classic Hanna-Barbera catalogue including brands such as Tom and Jerry.
“The properties also include content with a broad demographic appeal. Significantly, the partnership with Warner Bros. Home Entertainment Group in the United States links us to the distribution network and buying power of one the world’s largest media companies. The additional investment provides us with the firepower to accelerate growth initiatives such as increasing our development capacity and our new media and online strategies.”