Warner Home Video Continues Game Distribution

Posted by jgaudiosi :: Hollywood & Video Games

Wb_1Warner Bros. Home Entertainment Group has entered into a videogame distribution agreement with Codemasters for distribution and sales of its product slate in North America beginning in April 2007 through May 2008 for games like: DIRT: Colin McRae Off-Road, Overlord, Clive Barker’s Jericho, Turning Point: Fall of Liberty.

This partnership comes at a time when home video sales, despite the recent success of "Pirates of the Caribbean Dead Man's Chest," are down and when consumers aren't flocking to Blu-Ray Disc or HD-DVD. By getting more involved in the game business through distribution, these established home video channels have product to market that they know will sell. Games sales are on pace to break records this year, mostly from current consoles, not next gen consoles.

Warner Bros. already owns a few game studios and is actively developing licensed and original games through its WBIE. Its investment in Eidos (owned by Sci) was a big step and this smaller deal with Codemasters, also a British company, helps WB grow and gives these UK companies a Hollywood distribution system for the lucrative North American market place.

Within Warner Bros. Home Entertainment Group, Warner Bros. Interactive Entertainment will work together with Warner Home Video in managing the distribution, sales and trade marketing of Codemasters’ portfolio of videogames. This marks the second announcement this month that has the home video division working with game publishers. The Hollywood studio will also distribute and market Eidos games beginning next year in a big deal that includes movie and TV licenses as well as an investment by Warner in the game publisher.

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