Puzzle Games Drive Cell Phone Gaming

Posted by jgaudiosi :: Mobile Gaming

TetrisPuzzle games like "Tetris," "Tetris Deluxe," "Bejeweled," and "JAMDAT Mahjong" were the top revenue-generating mobile games for Q1 2006, according to research firm Telephia. "Tetris" and "Tetris Deluxe" secured 5.2 and 3.6 percent of the total mobile game revenue share for the quarter, respectively, while "Bejeweled" posted a 2.6 percent share. "JAMDAT Mahjong" and "Ms. Pac-Man," rounded out the top five with shares of 2.2 and two percent, respectively. All four games are from EA Mobile, courtesy of its acquisition of JAMDAT. Telephia said that puzzle/strategy games accounts for one-third of mobile game revenues.

Telephia found that 65 percent of total mobile game revenue is driven by female wireless subscribers. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category.

“The casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers by console or online gaming standards,” said Kanishka Agarwal, Vice President of New Products, Telephia. “The wireless industry has presented a hungry target audience willing to pay premium access to games through their cell phones.”

“Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60 percent since the beginning of the year,” said Kanishka Agarwal, Vice President of New Products, Telephia.

The top-selling games are all based on puzzles, arcade classics ("Frogger" and "Galaga"), poker ("Downtown Texas Hold 'Em" and "World Poker Tour Texas Hold 'Em"), game shows ("Who Wants to Be a Millionaire 2005") or board games ("Monopoly" and "Scrabble").

The casual gamers willing to spend money on mobile games are not looking to replicate game experiences on devices like PSP or Nintendo DS. Instead, this often older demographic is looking for casual games that can be played in short durations with simple controls.


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