Second MI6 Conference Scheduled

Posted by jgaudiosi :: Advertising in Video Games

Mi6The Association of Electronic Interactive Marketers (AEIM) has expanded its Board of Directors and defined several major initiatives to lead the non-profit video game marketing trade association into 2007. AEIM has also set the dates for its annual MI6 Conference and Awards, which will take place May 8-9 in San Francisco. Today’s announcement was made by Chairman Peter Moore (Corporate Vice President, Microsoft’s Interactive Entertainment Business), newly elected Vice Chairman George Harrison (Nintendo) and President/CEO Jim Chabin.

Newly added to AEIM’s Board of Directors are Vice Chair Will Kassoy, Activision’s Senior Vice President of Global Brand Management; Vice Chair, Research Bob Aniello, THQ’s SVP Marketing; and Secretary Tony Key, Ubisoft’s VP, Marketing. G4’s Dale Hopkins has named Vice Chair of the association’s video game ad council initiative. Additional board members include top marketing executives from the electronic games, advertising, television and film industries such as 1UP Network/Ziff Davis’ Ira Becker, Ant Farm’s Cindy Hauser, Capcom’s Charles Bellfield, The Cimarron Group’s Geoff Calnan, DirecTV’s Steve Roberts, Future US’ Jonathan Simpson-Bint, GameTap’s David Reid, IGN’s Dale Strang, Intel’s Tim Takeuchi and Dan Fernandez, KONAMI’s Catherine Fowler, MGM’s Jeff Pryor, Microsoft’s Jeff Bell, Midway Games’ Steve Allison, Nokia’s Kamar Shah, Nvidia’s Bill Rehbock, Piano Wizards’ Chris Salter, Spike TV/MTV Networks’ Dario Spina, Studio City’s Roger Betterton and VOOM HD Networks’ Mark De Angelis.

As the value of electronic interactive entertainment has increased dramatically, marketers in the space have recognized the benefits of an organized effort to articulate their contributions and support their innovations. AEIM’s Board of Directors is answering their call by driving several key initiatives throughout 2007. The result of research and member surveys, these key initiatives address four major platforms:

Advertiser Outreach - AEIM will focus significant resources to increase brand partner co-marketing and in-game revenues for the game space by creating a calendar of planned meetings with brand CMOs, media planners, buyers and agency leaders. The organization is also establishing an online resource for industry partners in need of statistics, research, glossaries and contact information.

Best Practices - AEIM will develop a comprehensive “best practices” educational plan—workshops, training, certification, shared research—to ensure that game marketers are leading dynamic resources within their companies, the game industry and the entertainment industry at large.

Brand Image – AEIM is not a lobbying organization, but will instead help focus the industry’s marketing messages to strengthen a positive public brand image for its member companies and the electronic games industry in general.

Strategic Alliances – AEIM will continue to initiate strategic discussions with leaders in other sectors of the entertainment industry in order to foster new digital partnerships that leverage the exploding global demographic of the video game space.

Over the coming months, AEIM will select members of the Board to lead each of its major initiatives, taking the organization into 2007 with a solid vision and execution plan. AEIM’s efforts will be exemplified at its annual MI6 Conference and Awards on May 8-9, 2007 in San Francisco. The expanded two-day conference has already attracted the support and participation of top game marketing, advertising and entertainment executives who will deliver keynote addresses and lead tactical workshops.


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