Feb 07

Gamers are already 'Buzzing' for Madden '08

Posted by awolfe :: Industry Trends | Sports & Video Games | Usage Statistics & Measurement

Madden_bears The sports video game market accounts for just about a quarter of the entire market, and if you look at this week’s Nielsen Interactive Buzz chart you can see why. It’s the Power of Madden.

On the list for the first time, and not scheduled for release until August, nearly a quarter of active players are buzzing about Madden ’08.  This is the highest Buzz score I’ve seen for a game, and it’s only the first week!

A recent study by SIG talked about the decline in the life-cycle of console games, and cited the Madden franchise as an example. For EA, this is a goldmine – gamers by the new version year-in-and-year-out, and they do so mostly within two months of the launch.

My best guess is that most of the gamers who are interested in Madden 08’s release in August picked up Madden 07 six months ago.

The game’s huge Buzz and huge sales numbers are rivaled by its huge marketing budget. John Gaudiosi has a nice write up of last year's efforts. It looks like I’m not the only one looking forward to National Madden Day 08

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